Sergio Marchionne sounded very self-assured in Geneva when it came to Alfa Romeo. The CEO clearly indicated that he is convinced of the success the brand will be able to achieve in the US by pointing to the enormous amount of charisma that the brand has. He also explained why they waited so long with introducing the 4C, which, apparently, was nearly production ready in 2011 already. Marchionne said that Lingotto has postponed their American comeback by means of the 4C to avoid too big of a gap between the first and second new model to be launched in the US. Furthermore, Chrysler needed some time to grow as well. Which model this will be, apart from the Targa-version of the 4C, wasn’t indicated by Marchionne but it will probably be the E-segment flagship which will be produced in Turin. This model should make for a clear statement (luxury and sportiness) as to what Alfa Romeo stands for, certainly combined with the 4C. It would also make future and cheaper D-segment models more believable.